What I Do
Brand Voice & Messaging Architecture
Crafting distinctive, scalable brand voices and messaging frameworks that resonate across all channels and customer touchpoints.
Website & Digital Content Strategy
End-to-end website rebrands, SEO-optimized content, and multi-channel strategies that drive engagement, boost traffic, and increase conversions.
Conversion Copywriting
Performance-driven copy for landing pages, product descriptions, and digital campaigns—optimized through A/B testing and analytics to maximize ROI.
Thought Leadership & Ghostwriting
Ghostwriting for executives, founders, and industry leaders—including 66 books, white papers, and articles published in outlets like Forbes, INC Magazine, and Business Insider.
Content Operations & Workflow Optimization
Building and refining editorial workflows, governance frameworks, and agile processes to scale content production efficiently and consistently.
Social Media & Short-Form Copy
High-impact copy for social media, email campaigns, and ad creatives that capture attention and drive measurable results.
Technical & B2B Content Development
Translating complex technical concepts into clear, compelling content for SaaS, fintech, healthcare, and B2B audiences.
Team Leadership & Mentorship
Leading, mentoring, and developing high-performing creative teams to exceed ambitious KPIs and deliver best-in-class content.
Market & Audience Analysis
Leveraging advanced analytics and segmentation strategies to inform content decisions, identify growth opportunities, and optimize audience engagement.
Who I Am
As a creative force and strategic leader, I thrive at the intersection of storytelling, innovation, and business growth. With over a two decades of experience architecting content strategies for brands like Trupanion, AWS, and Ben Bridge Jeweler, I’ve built a reputation for transforming complex challenges into compelling narratives that drive engagement and deliver measurable results.
My journey has taken me from leading digital transformations and rebranding websites to ghostwriting over 65 books (including 15 Amazon best sellers) for thought leaders and entrepreneurs.
I bring a blend of operational excellence, creative vision, and relentless curiosity to everything I do as I believe in the power of words to spark change, build community, and move businesses—and people—forward.
“You can make anything by writing.”
C. S. Lewis